Anna K spreads confidence and maturity. This Ukrainian designer is only 21 but has already 5 years’ experience as a professional designer. With only 16 years old she presented her first collection and now she is launching even a cryptocurrency for fashion (a sort of Bitcoin to create a decentralized relation between designers and customers).
There is no better way to promote a new project that inserting it in a collection. She definitely played smart using the catwalk and the future customers as a platform.
We could read messages like “Fashion Coin for Fashion Icon”, “Love is crypto”, “Decentralized girl” and “Cryptogram” in most of her garments in reference to her crypto plan.
She camouflaged herself in the catwalk and closed the show walking the runway with a pair of jeans with some of these messages, showing that if you believe in one idea, you go with it until the end.
Her proposal for SS18 is full of ruffles and transparencies, and some pearls which give a more feminine touch. Black, white and red ruled in a collection where jeans, skirts, and dresses combined with oversized denim jackets.
This time, the collection was presented in a more casual way combining the clothes with sneakers. She still has the freshness and futuristic beats we saw in her previous works. Mainly targeting young women, Anna is now a grown-up in fashion and we can see that adult touch. Plain designs created to wear in any occasion, but which perfectly could work for a night out. Even the music was a reflection of her restless and lively personality.
Our favorites: the black dresses with pearls – all of them!
Don’t lose sight of this girl. She is already part of Forbes 30 under 30 list and is showcasing in the best Fashion Weeks around the world.
And if you want to have one of Anna K´s exclusive pieces, you can now download her app on iTunes and see her last collection. We still don’t know in which currency you can purchase but you should definitely give it a try.
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Check the general report of this season 10 of Fashion Forward and the many other catwalks report already published.