• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Become a Contributor
  • SPECIAL OFFERS
  • DFN COOLHUNTER SQUAD

Dubai Fashion News

Fashion, Beauty and Art

  • Home
  • Fashion
  • Art
  • Lifestyle
    • Events
    • Health
  • GOSHOPIA
  • Podcast
  • Contact Us
You are here: Home / Fashion / THE AMATO SHOW: WHAT YOU SEE AND WHAT YOU DON’T
THE AMATO SHOW

THE AMATO SHOW: WHAT YOU SEE AND WHAT YOU DON’T

By Araceli Gallego

Amato is one of the most beloved fashion designers in the region. Not only because of his name- Amato in Italian means “beloved”, “cherished”- but also because his creativity and style have made an impact on his extensive clientele.

Amato has two heads. The creative side led by Furne One and the business side, well-taken care by Rashid Ali. They both complement each other and make the magic: a profitable fashion business that not only creates jobs but also fantasy.

THE AMATO SHOWS

Amato has been closing every season of Dubai´s Fashion Forward from the very beginning, and there is a reason for it. His shows are a full production: theatrical, immersive, inspiring, simply awesome.

Dubai Fashion News was backstage with the team that helps Amato be the most amazing fashion show every Fashion Forward. All the videos you see here are recorded and edited by FranciscoJ.

MAKEUP & HAIR

We spoke to Vimi Joshi, MAC Senior ambassador, trainer and also mastermind behind the beautiful makeup the models used for Amato´s catwalk.

Check the video below for her interview. You will be surprised to know that the preparation of the show starts 5 months before it actually happens. There is a lot of thought, energy, and passion on it. As Farnoush, the gorgeous model says, there is a lot of love in the equation too!

To complement the look, we spoke to mega hairstylist from Lóreal- Jojo. His input in the show is very important too. He played with an effortless wet look and added pearls of different sizes and embellishments to transform the models into mermaids.

Check the interview with Jojo here.

CHOREOGRAPHY AND STAGE

After that, we met Kevin Oliver. He is the Show Director. Kevin has been doing the Amato show forever and he loves how the designer challenges him and his team. Every show is different and requires a lot of preparation. In the case of Amato, the shows are very immersive. So, there are a lot of props and materials to be designed and acquired to later be placed on the stage. The underworld had plasterboard stones mimicking the marine floor sprinkling the runway and puddles created with colored stones and sand. Kevin had to make sure all is in place and the models know where they should be walking at every given moment.

The flow of the show is in his hands, music, lights, background videos… everything you see has Kevin´s touch.

Check his video here.

THE MODELS

But of course, there is no fashion show without models. Amato has certain requirements and Michael Amazona del Mar, in his role of Casting Director of the entire Fashion Forward, has to meet them.

In this video he explains is how he does it. Because it is not easy at all!. He coordinates with agencies locally and internationally and make sure the right fit goes to every designer show- Once the models are booked, you have to take care of the logistics. Fly them from wherever they are to Dubai, find accommodation and coordinate transportation on one hand. In the other, be with them and assist them in meeting everyone they need to know to perform their best. And he does that for the almost 100 models that participated at Fashion Forward.

AMATO´S COLLECTION

The expectation before every Amato show is great. It is the most awaited runway show and it is always packed. Amato normally is “fashionably” late, but it is worth the wait and the queuing. This time he invited us to an underwater world where mermaids and beautiful marine creatures live and show some serious style.

Amato would play with different silhouettes, true to his signature style of making you feel like a queen.

His creations are full of magic, hand-beaded transparencies, vertigo cleavages and delicate embroideries.  Every detail is taken care of, from the shoes (with no heel but very high) to the bags or the jewelry. Suddenly, you are part of that underworld that the fashion designer has created for you. You float too!

What is more amazing for us, followers of Amato and his creations is how he is able to transport you into so many different worlds every season. His imagination is endless. And celebrities know that well. He has worked for Beyoncé, Katy Perry, Lady Gaga, Rita Ora, Jennifer Lopez, Shakira just to name a few.

After the show, all the press we were surrounding him. We got instructions to be short and sweet. This is the video with the end result -the catwalk- and the interview of the man that made us dream with mermaids that night.

More info on this link.

LIKED THIS ARTICLE?

Then you will love these ones too!

FASHION FORWARD SEASON 10: THE HIGHLIGHTS

FASHION FORWARD SEASON 10: SPECIAL ACCESSORIES EDITORS PICKS

and FASHION FORWARD: THE STREET STYLE EDIT

OUR SPECIAL REPORTS ON FASHION FORWARD DESIGNERS:

JOAO ROLO

ANNA K

ZAREENA

ATELIER ZUHRA

KOJAK

ASYA KRASNAYA

HUSSEIN BAZAZA

 

 

Filed Under: Fashion, Special Post Tagged With: AMATO, BACKSTAGE, BEHIND THE SCENES, Dubai Fashion News, FASHION DESIGNER, FASHION FORWARD, FASHION SHOW, FASHION TEAM, FASHION WEEK, FURNE ONE, JOJO, KEVIN OLIVER, MICHAEL AMAZONA DEL MAR, RASHID ALI, TEAM, VIMI JOSHI

Loved the article and want more?

Then, subscribe to our newsletter here! It is very easy and we won´t spam you ever.

OTHER ARTICLES YOU MIGHT LIKE

KEYS TO SUCCESS WITH MYRIAMK

TALKING SUCCESS WITH MYRIAMK

You know how much we love a good interview and this one was one that left me inspired. Myriam Keramane is not only a successful woman, she is kind, humble, and full of good vibes. When we reached her house, we were welcomed by the Briar Prestidge team, her PR agency. The beautifully decorated, ample […]

Fashion Revolution 2022 Agenda

IT IS TIME FOR A REVOLUTION! A FASHION ONE!

Fashion Revolution Week UAE 2022 is about to start with a powerful theme: Money Fashion Power! Fashion Revolution UAE – a movement promoting a more sustainable and socially just fashion industry – is hosting the annual Fashion Revolution Week. Taking place from Monday, 18th to Sunday, 24th of April, the campaign aims to bring awareness […]

HATS&HORSES AT DUBAI WORLD CUP 2023

GET READY FOR THE RACES WITH HATS&HORSES DUBAI

Dubai Racing Club and Hats&Horses partnered to organize three fashion events at the Meydan Racecourse, during the horse racing season in Dubai and we can’t wait to join and see the ladies’ creativity and sartorial choices for these special days. A new era for horse racing and fashion at Meydan Racecourse Dubai Racing Club partners […]

Menstrual Hygiene Day

SUPPORTING MENSTRUAL HYGIENE DAY

As women, we know how having (or not having) our period changes our life. We have been educated in schools, with our mothers, friends… and in my case, I have been menstruating long enough to understand what works and what doesn’t work for me. Not all women are this lucky. On the 28th of May, […]

SUSTAINABLE LOOK MOST CREATIVE STYLE STAKES DUBAI WORLD CUP

Sustainable look wins Most Creative Outfit at Style Stakes

Every March Dubai World Cup brings to the capital of the emirate the best horses around the world. It is a long-awaited event for all horses enthusiasts, but more than that, it is a special occasion to shine with elegance and style at the Style Stakes competition.  About Style Stakes This competition is organized by […]

About Araceli Gallego

Project Manager, Editor-in-Chief, Fashion entrepreneur @Goshopia, SEO & Digital Marketing freak, writer, podcaster, storyteller and curious mind with a love affair with life. Follow me on Instagram and LinkedIn!

Primary Sidebar

I´M LOOKING FOR …

Check our Insta

Please check your feed, the data was entered incorrectly.

CRUSH OF THE DAY!

goshopia best sustainable fashion shop in UAE

FOLLOW US!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Subscribe

Dubai HeartIQ Retreat

LONGING FOR REAL CONNECTION & RELAX?

I don't know about you, but life tends to get hectic, and lately, I feel I don't … [Read More...] about LONGING FOR REAL CONNECTION & RELAX?

  • TALKING SUCCESS WITH MYRIAMK
  • IT IS TIME FOR A REVOLUTION! A FASHION ONE!
  • SUPPORTING MENSTRUAL HYGIENE DAY
  • Sustainable look wins Most Creative Outfit at Style Stakes
  • LONGING FOR REAL CONNECTION & RELAX?

Subscribe to Podcast

Apple PodcastsGoogle PodcastsAndroidby EmailRSSMore Subscribe Options

Footer

OUR BLOG

  • Art (16)
  • Fashion (171)
  • Featured (10)
  • Health (42)
  • Lifestyle (90)
  • Podcast (28)
  • Special Post (10)
  • Uncategorized (1)

Payments Accepted

Visa- Mastercard- Cash On Delivery

Terms and Conditions

Privacy Policy

Returns & Refunds

JOIN OUR CREATIVE COMMUNITY

Become a Contributor

ARE YOU A DESIGNER? SELL WITH US

Subscribe to the newsletter!

Copyright © 2023 · Dubai Fashion News is part of AmoraloDigital.