• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Become a Contributor
  • SPECIAL OFFERS
  • DFN COOLHUNTER SQUAD

Dubai Fashion News

Fashion, Beauty and Art

  • Home
  • Fashion
  • Art
  • Lifestyle
    • Events
    • Health
  • GOSHOPIA
  • Podcast
  • Contact Us
You are here: Home / Fashion / YOUR FASHION´S BREAD AND BUTTER
BREAD AND BUTTER

YOUR FASHION´S BREAD AND BUTTER

By Sameera Sahid

Bread and Butter by Zalando celebrated its 3rd edition at the Berlin Arena from August 31st to September 2nd. Don’t you know what Bread and Butter is? It is a Berlin-based annual event and an online shopping hub sponsored by Zalando.

This festival is like the “The Pop-Up of Style and Culture”. It is a curated mix of what is next in fashion and music. It´s also known as the festival of design and delicacy. Boasting interactive fashion shows, brand presentations, exhibitions and talks about the future of fashion. All activities were packed. If you have a chance, go and be part of it the next year!

BREAD AND BUTTER
Photo Credit: Getty Images

BRANDS AND TALKS

One of the characteristics of Bread and Butter is that they do a lot of pre-launches of rare items, streetwear, and sneakers. The brands are mega desired or simply uber cool. Think of Adidas Originals, Converse, Diesel, Levi’s, Nike, PUMA, Reebok, MAC Cosmetics, Timberland, Wrangler, Vans, 032C, or Weekday. Each brand has unique and interactive pop-ups and they are always trying to surprise the public.

For example, Topshop Topman had five dancers performing to contemporary ‘90s soundtracks while a cast of ten models walked through the space that was like a hacienda. Another brand, MAC Cosmetics offered insider tips with senior artists Angelo Rauseo, and Connie Man during their talk on contemporary beauty.  Bread and Butter conducted a talk on how Instagram changed the fashion industry moderated by Emily Five with cultural and social icons Uglyworldwide, Gully Guy Leo and Emily Oberg.

BREAD AND BUTTER
Photo Credit: Getty Images

SUSTAINABILITY IN FASHION

This topic is key in every fashion event. It signals the change in the paradigm that we are needing so badly as an industry. For example, G-Star RAW hosted a panel on sustainability with Jaden Smith, the son of Will Smith. He is collaborating with G-Star on a sustainable collection that will launch later this year. Also, Timberland together with award-winning designer Christopher Raeburn hosted a talk about the future of sustainable fashion. During the talk, they discussed how we can approach style and fashion in a way that works for creators, consumers and the environment.

Also, State of Fashion hosted a meet-up in Berlin with the focus on #FAIRNESS. There, Renee van der Hoek together with fashion designer Bethany Williams explored how we can create a fashion industry that speaks to all and harms few.

MUSICAL PERFORMANCES

If Fashion is one of the attractions to Bread and Butter, the other is Music. On Friday Ms. Lauryn Hill, Luciano, Sheck Wes and M.I.A did their performances. Yung Hurn and FKA Twigs on Saturday, while Bilderbuch, RIN and Virgil Abloh on the last day, rocked the festival nights.

Can you imagine? The Festival attracted over 35,000 visitors. It offered 100+ exclusive drops and pre-launches with 40+ brands, 6 Show Pop-Ups, 9 talks and 70+ music artists. Even Manchester-born singer, rapper and producer IAMDDB took over the Mercedes-Benz Brand Pop-Up, mixing rap, jazz and everything in between. Music line-up included Slowthai and Stefflon Don. Our advice, have your dancing feet well rested before attending this event.

BREAD AND BUTTER
Photo Credit: Getty Images

ZALANDO: THE SPONSOR

This festival is the perfect example of molding a digital platform which connects brands and consumers together. Zalando conducted fashion shows and musical performances in actual time and converted the local event into a global experience. There were limited edition products and exclusive collaborations. Zalando itself released Hilfiger Denim x Zalando exclusive collaboration and announced an upcoming partnership with Stadium Goods.

As a final touch, Bread and Butter closed with a fire after party. All attendees danced to DJ sets by Simon Kaiser, Boys Noize, Mexican Jihad and more.

Coinciding with Bread and Butter’s offline event, they launched a new shopping hub on Zalando. As you can imagine, everything showcased at the festival is available via www.zalando.com that introduced the ‘See Now, Buy Now’ that is breaking the rules and the logistics of traditional fashion houses.

For more information, check out their website here.

LIKED THIS ARTICLE?

Then for sure, you will like these other articles too.

CALLING ALL CREATIVES TO -ING CREATIVE FESTIVAL 2018!

ART OVERDOSE AT SIKKA ART FAIR 2018

GRAMMY AWARDS 2018: OUR BEST DRESSED IS…

WHO WON 2018 GLOBE AWARDS? THE INDUSTRY DID.


CRUSH OF THE DAY!

Filed Under: Fashion, Lifestyle Tagged With: bread and butter, bread and butter festival, fashion, fashion festival, music, sneakers, streetwear, sustainable fashion, zalando

Loved the article and want more?

Then, subscribe to our newsletter here! It is very easy and we won´t spam you ever.

OTHER ARTICLES YOU MIGHT LIKE

KEYS TO SUCCESS WITH MYRIAMK

TALKING SUCCESS WITH MYRIAMK

You know how much we love a good interview and this one was one that left me inspired. Myriam Keramane is not only a successful woman, she is kind, humble, and full of good vibes. When we reached her house, we were welcomed by the Briar Prestidge team, her PR agency. The beautifully decorated, ample […]

Fashion Revolution 2022 Agenda

IT IS TIME FOR A REVOLUTION! A FASHION ONE!

Fashion Revolution Week UAE 2022 is about to start with a powerful theme: Money Fashion Power! Fashion Revolution UAE – a movement promoting a more sustainable and socially just fashion industry – is hosting the annual Fashion Revolution Week. Taking place from Monday, 18th to Sunday, 24th of April, the campaign aims to bring awareness […]

HATS&HORSES AT DUBAI WORLD CUP 2023

GET READY FOR THE RACES WITH HATS&HORSES DUBAI

Dubai Racing Club and Hats&Horses partnered to organize three fashion events at the Meydan Racecourse, during the horse racing season in Dubai and we can’t wait to join and see the ladies’ creativity and sartorial choices for these special days. A new era for horse racing and fashion at Meydan Racecourse Dubai Racing Club partners […]

Menstrual Hygiene Day

SUPPORTING MENSTRUAL HYGIENE DAY

As women, we know how having (or not having) our period changes our life. We have been educated in schools, with our mothers, friends… and in my case, I have been menstruating long enough to understand what works and what doesn’t work for me. Not all women are this lucky. On the 28th of May, […]

SUSTAINABLE LOOK MOST CREATIVE STYLE STAKES DUBAI WORLD CUP

Sustainable look wins Most Creative Outfit at Style Stakes

Every March Dubai World Cup brings to the capital of the emirate the best horses around the world. It is a long-awaited event for all horses enthusiasts, but more than that, it is a special occasion to shine with elegance and style at the Style Stakes competition.  About Style Stakes This competition is organized by […]

About Sameera Sahid

A post graduate in English Literature, Writer, Social media influencer, Traveler and Fashion Addict.
Follow me on Instagram @ponky_pinky and LinkedIn @Sameera Sahid.

Reader Interactions

Comments

  1. Mujaddid says

    at

    Very nice.. write much more

Primary Sidebar

I´M LOOKING FOR …

Check our Insta

Please check your feed, the data was entered incorrectly.

CRUSH OF THE DAY!

goshopia best sustainable fashion shop in UAE

FOLLOW US!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Subscribe

Dubai HeartIQ Retreat

LONGING FOR REAL CONNECTION & RELAX?

I don't know about you, but life tends to get hectic, and lately, I feel I don't … [Read More...] about LONGING FOR REAL CONNECTION & RELAX?

  • TALKING SUCCESS WITH MYRIAMK
  • IT IS TIME FOR A REVOLUTION! A FASHION ONE!
  • SUPPORTING MENSTRUAL HYGIENE DAY
  • Sustainable look wins Most Creative Outfit at Style Stakes
  • LONGING FOR REAL CONNECTION & RELAX?

Subscribe to Podcast

Apple PodcastsGoogle PodcastsAndroidby EmailRSSMore Subscribe Options

Footer

OUR BLOG

  • Art (16)
  • Fashion (171)
  • Featured (10)
  • Health (42)
  • Lifestyle (90)
  • Podcast (28)
  • Special Post (10)
  • Uncategorized (1)

Payments Accepted

Visa- Mastercard- Cash On Delivery

Terms and Conditions

Privacy Policy

Returns & Refunds

JOIN OUR CREATIVE COMMUNITY

Become a Contributor

ARE YOU A DESIGNER? SELL WITH US

Subscribe to the newsletter!

Copyright © 2023 · Dubai Fashion News is part of AmoraloDigital.