The fashion industry is one of the largest, most progressive industries in the world, embodying desire, luxury, and beauty. But what goes on behind closed doors?
When buying a piece of clothing, most don’t wonder how it got on the shelf. But it is time for people to understand the behind the scenes of fashion production. It does more harm than good, playing a huge role in polluting the Earth.
LOOKING FOR A SSSOLUTION: GOSHOPIA
Driven by the idea of a fashion utopia, in which brands produce sustainable, slow and socially responsible fashion, Goshopia (Go + Shop + Utopia) is an online e-marketplace thriving to put an end to the detrimental aspects of the fashion industry.
The platform currently offers accessories and clothing for women. However, soon will expand to beauty, men, children, and home decor. At Goshopia you will find designers and brands that follow at least one of Goshopia 3 S´s:
- Slow Fashion ( no mass-produced items),
- Sustainable Fashion and
- Socially Responsible Fashion brands.
There is a 4th S, Style. Goshopia wants to break the stereotype that sustainable fashion is only loose-fitting linen garments that feels more appropriate for your next holiday than for your next board meeting. There are options that will make you look fab, sophisticated and stylish while being sustainable no matter the occasion.
In its core, Goshopia supports creative and innovative fashion designers. Designers like Marie de La Roche, Richmond Works, MyKaftan or Vera Sukhinina that provide a range of items that not only look good but feels good to wear knowing others have not suffered at your expense. The online emarketplace is home to more than just ethical and sustainable fashion. Their goal is to carry designs that are intricately crafted by designers who take the time to create timeless and unique pieces avoiding mass production. Fast Fashion titans excess production ends up in landfills or burnt. Slow fashion produces in small batches reducing the waste and misuse of resources.
The long-awaited launch of the online platform will take place on the 22nd of April in Dubai. Don’t forget to visit the site you won’t be disappointed! www.goshopia.com
A CALL TO ACTION
Goshopia wants to invite designers that share their vision and the 3 S´s to become part of the platform. If this sounds like you, please send them an email with your details to hello@goshopia.com.
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