Amen is an Italian brand born in Bologna by Jacopo Tonelli. The brand is a careful combination of contemporary and modern fashion. It focuses on high-quality, haute couture pieces. Amen is in constant search for unique designs and manages always to wow audiences in and out of the red carpet.
Many celebrities are fans of Amen. Angelina Jolie, Shakira, Selena Gomez, Jennifer Lopez, Adrian Lima, Paris Hilton, Kylie Jenner, Katie Perry, and Kim Kardashian are some of the Amen customers. Milano Fashion Week showcased the Amen FW19 collection and we loved it! Want to know more? Read on!
ARE YOU AN AMEN WOMAN?
The main element of Amen is women. Her muse is universal and timeless, eccentric and sophisticated. I think Amen was looking for “La Femme Fatale” but not in the old sense, it renewed the concept and give it more depth. It gives the concept of femininity a new dimension. Recognizing that women have the right to celebrate her beauty and femininity and at the same time to be confident and independent.
As you can see, the brand was created for the strong, bold woman who is still able to find her feminine side. Basically, a woman who likes to be the center of attention in style.
Amen at the Garden. Models: Sabrina Ruegg, Angela Garten, Zosia Wrobel, Frida Markmann, Belova Liza, Serre Dekker, Jinging Yang. Styling: Amelianna Loiacono. Hair: Alexandro Rebecchi. MUA: Erica Bellini. Photographer: Marko Elba.AMEN AT MILANO FASHION WEEK
Jacopo Tonelli said the way the brand is showcased is just as important as the clothes itself. So, the fashion show took place in a garden. The inspiration behind was the writer Frances Hodgson Burnett and her Novel “The secret garden”.
The garden means energy, regenerating, immortality, fertility, and endless activity. All are the characteristics of femininity too. It is the innocent place where we would hide, and we reveal it only to those we love.
The collection has different colors such as the emerald, black, white, the golden, the silver, the red, all the colors of the rainbow!…. all in beautiful combination with the embroidery. Softness and sharpness are key elements of the brand’s vision. Each garment has a special feature. Amen uses a wide range of materials like tulle, silk, leather, sequins, cotton, and lace with different tapered and fringed shapes.
The items range from off the shoulder, to a deep V neck, one shoulder, plunging necklines and so on. It is a mix of classic and contemporary. The collection contains jumpsuits, dresses, gowns, skirts, pants with various lengths embroidered with glittery and sparkly sequins with different sizes and shapes.
A large family of fashion lovers, models, media and people interested in the fashion industry attended the show. One thing we like about this brand is that always manage to provide everyone that comes across a feeling of closeness and connection.
Do you want to know more about Amen? You can check their website and follow their Instagram.
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