When the world is torn by the decision of Muslim model Halima to quit the fashion world because according to her the industry is putting her against the wall when it comes to her beliefs, some good things are about to happen, in the middle of a very chaotic year.
Fashion has changed in many ways without a doubt this year; the way is consumed, viewed, and even enjoyed. For Modest Fashion runway is not an exception.
The good news is they are going digital this year due to the pandemic and you need to hear all the details here in Dubai Fashion News.
The reasons behind Modest Fashion Runway
Modest Fashion Runway was established to address a gap in the Australian Fashion Market.
“Growing up in a household with 8 sisters, I would constantly hear them complain about the lack of options in clothing to wear that would appeal both to their faith and fashion simultaneously. They have experienced first-hand difficulty of dressing fashionably whilst fulfilling their religious obligations. My mother wears the burqa. However, my sisters have a strong liking for fashion and endeavor to dress modestly yet struggle in finding clothes that cater to their needs.
The Modest Fashion Runway wants to provide a platform that wasn’t once there, the purpose of MFR is to provide a platform for designers, models, and social influencers to showcase and promote the potential of this great untapped market.
The expectations
Embarking on this adventure, MFR aims to provide a wider provide a wider commercial outreach for the modest fashion consumer market. The event aims to inspire the next generation of females to feel comfortable in their own skin. MFR is so much more than a runway event; it will serve as a platform to advocate for more inclusion and diversity within the fashion market.
How is going to happen?
This year, MFR will host a must-see virtual event during Melbourne Fashion Week on Saturday 28th November 2020. The event will comprise of leading modest fashion influencers, brands, and industry leaders – with a combined following of over 1.9 million Social media followers.
The virtual event will be broadcasted across MFR’s digital channels and includes 8 national designers each showcasing 8 designs. It will also hold a panel of industry leaders that looks to explore the intricacies, taboos and nuances of modern-day Modest Fashion.
“We are also excited to announce the first-ever Hijab Runway. There we will focus on the most important accessory of a modest woman which is her scarf for one walk of our runway.”
Who is going to be part?
Hijab House – @hijab_house, Yasmin Jay – @yassminjay, Nawal Sari – @nawalsari, Azya Swim – Azya.swim will be showcasing their designs together with some emerging Melbournian Designers MFR is supporting such as Jamela Boutique – @jamela Boutique, Sara Awamleh – @saraawamleh, and Sunna Style – @sunnastyle.
The future of modest fashion and MFR
When we ask to MFR about the future of modest fashion the message was clear: “The future of modest fashion is bright. Modest fashion will become mainstream. It will become the new normal. Modest fashion is here to stay. We will see the industry grow to record levels and even more innovation than ever before. We will see the emergence of powerful global modest brands and designers that may dominate the space.
You’ll also see the acceptance of hijab in all facets of the fashion world from fitness to bridal to maternity wear”
As for MFR, the organization says “we will return to MFW virtually this year. We will soon be presenting this runway at global catwalks and continue to showcase and represent modest looks from diverse backgrounds, cultures, and lifestyles. We understand the need and demand for this. Just in our inaugural year last year, we had supermodel Adut Akech as our ambassador. We will continue to work with superstars in all industries to promote and celebrate modest fashion”
To enjoy this event follor them on Facebook as: @AUSMFR and Instagram as @modestfashionrunways
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