Kelly Lundberg is a celebrity stylist, author of two books: one on entrepreneurship called Success in the city. And the other, on styling called How to become a personal stylist. On top of all the writing and styling, she is the creator of the styling agency and academy called StyleMeDivine that provides education and useful insights to aspiring stylists.
In today’s podcast, Kelly shares with us her journey, what she learnt and how she started her business and took it to where it is now.
HOW IT ALL STARTED: THE STORY OF KELLY LUNDBERG
Having worked in the past in the retail sector, she took a job as cabin crew with Emirates when she relocated to Dubai. When Kelly was cabin crew, she couldn’t help herself and she used to give recommendations to the passengers about what to do and where to get the best shopping in Dubai.
She realized there was a gap as there was not a personal shopping service available in the city. So, Kelly as a firm believer of the Law of Attraction, started defining her personal and business goals and kept working towards them. Eventually she was ready to jump, requested a loan and started her own company. That was in 2005.
Initially the business was more focused on tourists, so she made connection with hotels to have her services offered. Later she realized that also the expat population and locals were demanding this kind of service. Now, she is between Dubai, UK, and LA… always working with very interesting clients.
“It takes 10 years to become an overnight success”.
Kelly Lundberg is now a very well-known stylist, but she worked very hard for it. Persistence and determination is what made it possible. What I like most about Kelly is her generosity. She is all about connecting, sharing, empowering, uplifting … The origin of the academy was her will to create a network of independent stylists that are able to help each other, live well out of their passion and to create awareness about this profession.
REFLECTIONS ON SUCCESS
Success for Kelly is doing what you love, being able to give back, earning a good salary, spending quality time with your friends and family… Success is a journey is not a destination. It is an ongoing process. Having a successful career as stylist means for her that she gets to constantly explore her creativity and enjoy freedom.
Style for her it is much more than the clothes you are wearing. It is like an aura, it’s how you are as a person, if you like makeup or accessories, if you like it basic or “all the way”. That is why style is unique. She shared with us two Instagram handles of local influencers that she follows.
ABOUT THE WORK OF A STYLIST
When you are working as a stylist, there is no standard day. That is why structure and organization is very much needed. Kelly organizes herself in days that she blocks for the different tasks. So, one day she might record all the YouTube videos and social media, another day she will focus on her clients, another she would coach students… But this might change if an urgent job comes in for example.
Don’t miss the full interview. It is totally worthy! Just hit play and don’t forget to subscribe and rate with 5 starts the Dubai Fashion News podcast.
If you want to get more information about Kelly Lundberg´s courses, interact with her through Instagram or see some of her videos. Check the links below.
- Kelly Lundberg Youtube Channel
- Kelly Lundberg´s official Instagram and StylebyDivine for daily style inspiration.
- StyleMeDivine.com– The Stylist academy.
- Video on How Kelly Prepared her Tedex Talk
- Kelly Lundberg Tedex Video
We also have to announce the winner of the GIVEAWAY of the previous podcast with Toby Meadows. He wrote a book, that it is like a bible for emerging fashion designers. The book is called “How to set up and run a fashion label”. Toby Meadows left with us a copy with a beautiful message for the winner of the giveaway.
And the winner is….Ambreen Umair. Congratulations!! We will be getting in touch with you to deliver the book.