In today’s Podcast, we interview Ahmad Ammar and Vincenzo Visciglia, the dynamic duo behind AAVVA Fashion. A brand that even though it is young it is becoming very successful. They share with us their secret recipe for success, how they started and how they managed to get in shops like Galleries Lafayette.
ABOUT THE BRAND: AAVVA FASHION
The brand started in 2011, although they became more popular around 3 years ago. They bring a fresh attitude to the saturated fashion world. Why? Maybe is because both masterminds behind are coming from not-so-fashion related backgrounds. Ahmad is a civil engineer and Vincenzo an architect. To add a spice to the equation, they are coming also from quite different corners of the world: Brazil and Lebanon.
All this mix of cultures, backgrounds and personalities influence how they do things and their design style. They are able to cater to both worlds: both the Arab women and also an international clientele.
Their designs play with the unexpected use of materials and structure. Fabrics like neoprene, thick fishnet or even matelasse fabric get mixed with delicate embroidery, bead appliques, felt or sheer fabrics. The results are feminine and fun.
ABOUT AHMAD AND VINCENZO
AAVVA Fashion was meant to be. It was latent somehow. They both loved fashion from their tender youth even though studied and worked in such a different field as construction. They knew eventually, they will start their own label.
At the AAVVA Atelier everything is handmade.Ahmad Ammar studied Civil Engineering because the family wanted him to secure a good job. Once that was achieved, out of pure pleasure and love, he took Fashion Design at Esmod Beirut.
Vincenzo Visciglia was a model back in the day. He later studied Architecture and Design as creating was his true calling. To be able to mix both passions together was a dream for him.
They met working at a construction project, realised they shared a vision and started working together to make it a reality.
Now they have AAVVA Fashion and also AAVVA Interiors. Their office and atelier are in Dubai Design District.
ABOUT THE RAMADAN COLLECTION
In the interview, they share they have two different women in mind when designing. You can see that in their past collections, and of course, also, in the Ramadan collection that is about to be released. For this collection, they both wanted to have versatile outfits. So that even though they can be used in Ramadan, they can be used in any other special occasion.
You have a very avant garde ready to wear proposal with neoprene in black, red and white and cute little Fridas adorning the fronts. And also, a more conservative proposal with more Arabic flavour, velvets and embroidery. We specially liked the new set of abayas. Produced in thick fishnet, they are structured, very comfortable and easy to match with any other clothes.
We know you will love this collection, just because it’s stylish and fresh and because it speaks volumes about the woman wearing it.
More information on Ahmad, Vincenzo and their inspirations in Instagram and Facebook.
If you want to check a past article we wrote about them. Check it here.
ABOUT THE PODCAST
This podcast is full of fun facts and hands on tips about how they got where they got. If you are an emerging designer, it is one episode not to be missed. Now relax, and press the play button.
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