6 JAPANESE BEAUTY BRANDS YOU NEED TO KNOW

And the best of it all is that now, you don’t have to travel 8000 km to Tokyo to try these cleansers, moisturizers, or face masks, because they are available at the first-ever J-beauty online store in the UAE: Bella Tokyo.

Although K-Beauty products are already popular in the GCC region and getting tons of love these days, we’d be remiss not to shine a light on Japanese beauty products, too.

Japan is the land of magical moisturizers, fan-favorite cleansers, and a few products that truly have no equivalent to other products. (Here’s looking at you, DHC Deep Cleansing Oil 200ml.) All have an emphasis on gently treating skin with care and detail, which is the essence of J-beauty.

Take a tour of these niche novelties, and you might just discover a formula that you didn’t even know existed. Time to pack those (beauty) bags and get glowing. No plane ticket is required for these incredible Japanese products as they’re all available at Bella Tokyo (bellatokyo.com) – the first and only e-commerce in the UAE that exclusively offers J-Beauty

1.DHC

One of the largest global Japanese-born beauty brands, DHC is committed to creating gentle, effective products that balance breakthrough innovation and traditional botanicals while honoring time-tested Japanese skincare rituals.

DHC embraces the Japanese concept of wabi-sabi, which teaches that there is beauty in imperfection. According to wabi-sabi, each of us is “perfectly imperfect.” DHC helps you, and people everywhere, feel beautiful in your own skin. Also offers a wide range of products, including skincare, makeup, haircare, body care, and health supplements.

2. SUPERFOODB LAB

SUPERFOOD LAB is conducting research to produce effects that are more reliable and gentler for the body, skin, and hair. Using naturally occurring materials such as enzymes, superfoods, biotin, and stem cells, with cutting-edge technologies that are constantly evolving through the power of science, all products are vegan, paraben-free, sulfate-free, laureth-free, no artificial colors, and no animal-derived ingredients.

3. MAMA BUTTER

This beauty brand was created in search of gentleness for babies’ and expectant mothers’ sensitive skin, as well as hydrating power for dry and vulnerable adult skin. with high-quality shea butter as its main ingredient. Mama Butter strives to be a natural product that can be a part of any family’s lifestyle.

Non-toxic and vegan. Products DO NOT contain silicone, parabens, ethanol, synthetic fragrances, synthetic colorants, mineral oils, or animal ingredients.

No animal testing

Values sustainability. Carefully selected shea butter in Africa can ensure traceability. Environmentally friendly local production creates continuous employment for local African women and guarantees financial independence. Help improve the living conditions of residents and provide educational support.

Ideal for sensitive skin.

4. RUHAKU

Ruhaku is an ECOCERT-certified skincare brand based in Okinawa, Japan, that harnesses the powerful antioxidant properties of Gettou leaves. It is dedicated to the healing and self-reliance of all women striving to live beautifully in today’s stressful society. It moisturizes and soothes delicate skin prone to stress and exhaustion.

Made with a traditional and unique herb native to Okinawa called Gettou, which has exceptional antioxidant properties.
Environmentally and socially responsible
Products DO NOT contain petrochemicals, parabens, ethanol, synthetic fragrances, synthetic colorants, mineral oils, or animal ingredients.

5. SABORINO

Saborino is a prestigious Japanese skincare brand that is known as a time-saving brand for women who want to get through their beauty routine as quickly as possible without damaging their skin. The word “saborino” originates from the Japanese word “saboru,” which in direct translation means “to skip your routine.” This is how Saborino facial sheet masks came about.

The cult-favorite face sheet mask packed with superfood ingredients like avocado, grapefruit, pomegranate, and organic herbs. Saborino facial sheet mask promises a daily dose of superfood benefits for your face. It can perk up your skin while also tightening and hydrating tired skin, giving your skin the glow and nutritional boost it needs, all within one minute.

Finish your daily skincare routine in just a minute without any hassle.
It’s packed with a 3-in-1 function where it acts as a cleanser, moisturizer, and primer.
Over 70 awards and 400 million sheets have been sold in Japan since its launch. Saborino Facial Sheet Masks are also ranked as the most popular morning sheet masks in Japan.

6. MOMO PURI

This brand is built around the concept of making skin feel fresh, soft, and bouncy, like the surface of a ripe peach. Momo Puri products use a combination of peach-derived ceramide technology and lactobacillus cultures to absolutely deliver on their promise of peachy skin. The entire lineup consists of a sheet mask, booster serum, lotions, face cream, and cleanser.

About Bella Tokyo

Bella Tokyo is committed to introducing products exclusively from Japan. Become an insider on the latest J-Beauty cult favorites, timeless skincare routines, and innovative products straight from Japan. Bellatokyo.com