Timberland has been the leading brand in outdoor fashion for decades now. Best known for its original yellow boot which launched in 1973, the brand is the embodiment of excellent “utility, craftsmanship and style”. It has since shifted from its signature yellow to a greener way of life.
2020 GOALS
Over the years the brand has made many changes, internally and externally. A total of 10,275,707 trees were planted worldwide by 2018, already achieving its 2020 goal for 10 million trees.
Timberland prides itself for its environmentally conscious efforts. The brand has consistently thrived for sustainability. Since 2009, they have reused plastic waste in various designs. They say “over 310 million plastic bottles have found new life in our products.”
The well-dedicated brand has also urged employees to take part in community service. In 2018, Timberland employees worldwide served 56,211 community service hours.
As for apparel, the brand has set another goal for 2020. By then, it hopes to source 100 percent of cotton used for fashion items from organic, U.S-origin or Better Cotton Initiative-certified.
TIMBERLAND GREENER INITIATIVE
The brands green initiative has not slowed its pace and has committed to reducing its carbon footprint even further. Timberland UAE and Bee’ah, the pioneer of the region for sustainability, collaborated to promote eco-friendly living.
The #PledgeNoPlastic challenge encourages the public to join the “eco force”. This is possible by reducing plastic waste and incorporating sustainable practices into their daily routines.
Timberland nominated four influencers by the names of, @bin_baz, @omarborkan, @zoehappyfit, @djblissdubai to participate in #PledgeNoPlastic. The influencers followed through by collecting plastic products they used over the course of one week. Each documented their experience through social media.
An art exhibition at Al Serkal Avenue then used the plastic waste to portray an image of what the future will look like if we do not start making changes to our ecological footprint.
ReBOTL
The good news is, you can do even more to help! Timberland is launching its ReBOTL capsule collection for men’s footwear. The shoe is a combination of Recycled Knit technology with an outsole made from plastic bottles. Each pair reuses 6-10 plastic bottles.
The future of Timberland looks greener than ever. Jim Pisani, global brand president says, “At the heart of the Timberland® brand is the core belief that business can and should be a force for positive change, and that a greener future is a better future.”
LIKED THIS ARTICLE?
Then, for sure you will like these ones too!
