Today´s guest at the Dubai Fashion News Podcast is Victoria Carolina, the mastermind behind Victoria Senkpiel. She is going to share with us her secret recipe, her journey and how she is working to extend her brands reach and exposure in this region.
ABOUT VICTORIA SENKPIEL
Victoria Senkpiel is a Swedish brand of very high quality shoes that experienced a great exposure when the Crown Princess Victoria of Sweden wore one of its pieces to an official event. This happened the same day her website was launching. She got a lot of buzz at the right moment. What a great way to start your brand, don’t you think?
Victoria Carolina had a zigzag career. She turned from classic ballerina to investment banker, later to marketeer and now to designer and business woman.
The inspirations behind the designs are diverse. Animal prints- such as leopard or zebra- might be everywhere, but Victoria realised that many animals were not represented. She gave voice to the Wolf as part of her Nordic culture… and these were the shoes the Princess chose for her event.
As a ballerina, she takes care that the shoes are comfortable even being heels. Her motto is “Stand Tall” and this is because the aesthetic of ballet of elongated and graceful legs is part the vision of a delicate yet powerful woman. The posture is very important and if we want to be the leaders of the pack, we have to portrait that energy.
These shoes will make you feel like a million dollar, the alfa female. And talking about the alfa female, another of her designs is called the Lynx, the companion of the Warrior Goddess Freya. Her latest designs include a beautiful blue and green patent leather shoe called Raukar and loafers. Soon ballerinas, boots, bags and even jewels will be part of this brand´s offering.
I´M BLUE!
Victoria Senkpiel is produced in Italy but all the rest is Swedish. Blue is the national colour and we can see it in the logo and in the sole. If from now on, you see a pretty shoe with a blue sole, you can say it is a Senkpiel. Same as the red soles are the Louboutin’s. Good branding and identity is critical to the success of any brand, whether in the fashion industry or not.
Victoria Carolina managed to get her shoes in the red carpet too with an Oscar nominee. She also has participated in catwalks with Laura Mancini in Milan. She is open to opportunities and guess what… she is coming to Dubai. Get ready for these killer shoes!
Don’t miss the entire interview right here. It is very easy just press play and enjoy!
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