Home Dubai MEET THE DESIGNERS AT FASHION FORWARD S9- DAY 2

MEET THE DESIGNERS AT FASHION FORWARD S9- DAY 2

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FASHION FORWARD S9

Yesterday was a great day at Fashion Forward S9 and today it promises to be even better. Although the rain was not part of the plan, here it is. So, adjust todays outfit to look great and don’t get wet. Check out our Instagram to see the amazing street styles we saw yesterday at Dubai Design District.

But we want you to be informed of the other catwalks too. Fashion designers showcasing their collections work very hard and invest heavily to be here and they want you to experience ther vision. That is why we asked them some questions. And these are their answers. Read on to get to know better the designers and the inspirations behind theirs creations showing on Fashion Forward S9 -day 2.

FASHION FORWARD S9 -DAY 2

8BY SADEEM

Name: Sadeem Alshehail
Originally from: Saudi Arabia
Brand Name: SADEEM
How would you describe the style of your creations?
SADEEM’s garments are designed and created with a focus on quality and a very acute attention to detail, resulting in clean lines and a luxurious feel.
What inspires you?
Architecture, vintage jewelry, and textile.
Who do you have in mind when designing?
The line is centered on creating collectible high-end pieces for a woman who is confident, elegant and sophisticated; a woman who is looking for timeless, well-made and versatile attire.
Name the greatest designer ever in your opinion.
In my opinion, there is no “greatest designer ever”. Many are great in their own way, I admire Madeleine Vionnet’s draping techniques, Valentino’s craftsmanship, Jil Sanders attention to detail, Rick Owens fluidity, Helmut Lang minimalism, and many more!
What is your definition of beauty?
A positive attitude.
Share the story or mood board that helped you create this collection you are showing at Fashion Forward. What can we expect to see?
My collection is an homage to New York. The city is where my heart is, and where I’ve lived for many years. The architecture of the New York City Skyline was my inspiration, particularly the silhouette lines that reflect the Empire State Building, the distinctive Art Deco Ornaments, and the graceful Chrysler Building.
DID YOU KNOW?
A core value of SADEEM is to provide fashion that has a positive impact on the global environment and society. As an advocate of sustainable design, Sadeem is proud to say that her company embraces ethical practices and collaborates with companies that share the same methods. SADEEM’s fabrics are non-toxic in color dye or fiber content, and are produced in factories that employ renewable energy practices. The collection is produced in New York City’s Garment district. The company’s current efforts include partnering with charitable foundations in the Middle East, with aims to preserve handmade production and cultural heritage, while creating a source of income for underprivileged communities.


Want to know more? Check the Instagram: @bysadeem and website www.bysadeem.com

7EMPEROR

Names: Babak, Farhan and Haman Golkar.
Originally from: Dubai/London.
Brand Name: EMPEROR
How would you describe the style of your creations?
Emperor is built on the principle of making a man feel like an Urban Emperor. Our style is a balance of comfort without compromising a luxurious and fearless look.
What inspires you?
Detail in design, modern takes on Imperial regalia, architecture, the people around us.
Who do you have in mind when designing?
Our muse is an imaginary 4th brother that doesn’t exists. All of our three styles put together create something unique, a man that doesn’t exists, and he inspires us and the collection.
Name the greatest designer ever in your opinion.
Any designer that makes you look in the mirror and feel better about yourself and leave the house feeling confident is the greatest designer.
What is your definition of beauty?
Balance, proportion, confidence but not obnoxious.
Share the story or mood board that helped you create this collection you are showing at Fashion Forward. What can we expect to see?
Emperor was built on the principle of making the urban man feel like a Emperor through cut, fabric and quality. This attention to detail and attention to customers is something both Reebok and Emperor share; which lead to this exciting collaboration. We live in a climate where the boundaries between day and evening wear are quite blurry. This collaboration shows both Emperor and the Zoku runner in a sports and fashion environment; both attributes customers are looking for. Reebok thrives on creative freedom and the Emperor man is fearless, the result of which we are very excited to present at Fashion Forward Dubai.


More information on www.emperorlondon.com

6VAROIN MARWAH

Name: Varoin Marwah
Originally from: India
Brand Name: VAROIN MARWAH
How would you describe the style of your creations?
Varoin Marwah creations are simplistic yet detail oriented. They are sharp and follow clean lines. Fit is the most important aspect of the Varoin Marwah creation.
What inspires you?
My surroundings are my most important inspiration. People I meet, places I visit, food I eat, books I read, art I witness and many other instances. Any of these occurrences can inspire me at any given point. Life is an inspiration.
Who do you have in mind when designing?
I do not have one particular muse. People are my muse. I am constantly surrounded by different people and they inspire me the most.
Name the greatest designer ever in your opinion.
I believe Tom Ford is one of the greatest designers to have ever existed.
What is your definition of beauty?
Beauty lies in the eye of the beholder, is the statement I always go by. Beauty is not defined by size, color or any other barometers. I believe there are no standards to beauty, it is all about one´s personality and their way of presenting and carrying themselves in their surroundings.
Share the story or mood board that helped you create this collection you are showing at Fashion Forward. What can we expect to see?
The story of the collection is as follows…
The human race has forever been divided into many sectors on the basis of race, religion, financial strata and others. Owing to strong focus on all this division we fail to remember that we are ultimately the human race after all. This collection is a reminder of how important it is for us humans to understand that the unity in our diversity is our true strength. I visualize our differences as black and white, therefore this is my way of showcasing how our differences not only blend yet complement each other so beautifully and strongly. Hence, I call this collection ONE.


Want to know more? Check his instagram.

5KRISTINA FIDELSKAYA

Name: Kristina Fidelskaya
Originally from: Crimea
Brand Name: KRISTINA FIDELSKAYA
How would you describe the style of your creations?
• Trendy but Timeless
• Elegant and Practical
• Feminine yet Contemporary

Kristina Fidelskaya brings back the traditional ideals of femininity to the women of today’s modern life.
From day to night the KF woman can find pieces that will make her feel confident for any occasion.
What inspires you?
I find inspiration in everything. In my own everyday life, in the lives of others, in a movie, a noise, a book, while traveling and especially in nature. By going through the world with open eyes.
Who do you have in mind when designing?
I am my own muse, everything I design is something that has my DNA in it and that is missing from my own personal wardrobe.
Name the greatest designer ever in your opinion.
Tom Ford.
What is your definition of beauty?
For me the ideal beauty comes from nature and inner spirit of life. I believe that harmony in every aspect of life is the first quality of beauty.
Share the story or mood board that helped you create this collection you are showing at Fashion Forward. What can we expect to see?
‘Liberta’ is the title of my Autumn/Winter 2017 collection and is all about citing the notion of freedom as a source of inspiration. I translated my vision from the draw board through experimenting with different styles, textures and tones that are rich and bold. Key pieces from the collection include dresses and coats that are structured in the bell sleeves, which become a decorative element of detail. Floor-length flowy dresses, trumpet sleeve shirts, oversized coats, also serve as a reminder that this was a collection designed with freedom in mind. We are excited for the launch of this collection and for the Kristina Fidelskaya brand to go global this year.


More information in her website www.kristinafidelskaya.com

4GHUDFA

Name: Sarah Albaz
Originally from: Saudi Arabia
Brand Name: GHUDFAH
How would you describe the style of your creations?
Sleek, feminine, modest, defined silhouette, simple in design but complex in details, and contemporary but timeless.
What inspires you?
Beauty.
Who do you have in mind when designing?
I always keep in mind while designing how the lady should feel, I design for special, different and confident ladies and I want them to really feel it when wearing Ghudfah’s abayas.
Name the greatest designer ever in your opinion.
Karl Lagerfeld
What is your definition of beauty?
Beauty is not the absence of imperfection, beauty for me is completeness and wholeness.
Share the story or mood board that helped you create this collection you are showing at Fashion Forward. What can we expect to see?
In this collection, I was inspired by the softness of the clouds, the architectural edginess of skyscrapers, the femininity I see in orchids’ curves and the stability of rocks when they get hit by waves. You will see real abayas, both basic and piece of art. Modern made with authenticity.


Want to know more? Check her page here. www.ghudfah.com instagram: @ghudfah

3CHEYMA

Name: Cheyma Ben Hassine
Originally from: France
Brand Name: CHEYMA
How would you describe the style of your creations?
Cheyma is the promise of comfy-chic pieces, never compromising between comfort and sophistication thanks to the subtle combination of whimsically, serendipity and ethereality.
What inspires you?
Women, their complex personalities, their depth, their strength and fragility.
Who do you have in mind when designing?
The Cheyma muse is a delicate yet powerful women who knows about trends but is not afraid to break them. She has this inner beauty that makes her feel confident in her clothes. She’s fun and vibrant, she kept the mischief of her childhood.
Name the greatest designer ever in your opinion.
I wouldn’t be able to tell who the greatest is, but I can name my favorite: Victoria Beckham, a woman who’s managed to succeed in every aspect of her life, who caters women with clever constructed creations, an entrepreneur who isn’t scared by effort, risks and managing both a successful company and a beautiful family. She’s a role model.
What is your definition of beauty?
I would have to quote Gabrielle Chanel for this. “Beauty is embracing who you are”. I don’t think there is one definition of beauty, it would be too reductive. Beauty comes in all shapes and colors. You’re beautiful if you’re happy to be who you are.
Share the story or mood board that helped you create this collection you are showing at Fashion Forward. What can we expect to see?
Our previous collection was inspired of the Marie-Antoinette, a beautiful woman who kept her child soul. For the winter collection, we wanted to dig deeper in this notion, find the complex intertwining inside a woman’s mind making her so sweet and fragile but so strong and dark at times. Misty Romance was inspired by all these layers in a woman’s spirit, and we wanted to reproduce these many layers in in our creations with all the transparency games, the sheer tulle and lace.


Love it and want to know more? Check her website www.cheyma.com, her Instagram @Cheyma or her Facebook page www.facebook.com/cheymafashion

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